Management team
Verkkokauppa.com Corporation's current Management Team consists of seven members. Juha Valtonen was appointed Chief Commercial Officer and member of the Management Team on 21 January 2026. Valtonen will start in his position in October 2026 at the latest.
All members of the Management Team are Finnish citizens.
The members of the Management Team deal with matters relating to the management of the Company in their respective areas, in accordance with the instructions given by the Board. The Management Team assists the CEO in the management of the Company. The members of the Management Team prepare matters to be submitted to the Board for decision, such as the Company’s strategy, budget and policies, as well as major acquisitions, investments, and divestments. In addition, the Management Team will address issues related to reporting, internal and external communication, personnel development, recruitment and the working conditions of employees and investor relations.
Share ownership information of the members of the management team is shown on the management ownership page.
Management Team Members
Panu Porkka, born 1977
CEO
Studies at commerce
Member of the management team since 2018
Background add
Positions of trust
- Board member, Kaupan Liitto, 2023–
Work experience
- CEO, Suomalainen Kirjakauppa 2017–2018
- Sales director, Tokmanni 2013–2016
- COO, Lidl Switzerland 2009–2010
Pekka Litmanen, born 1980
Chief Experience Officer (CXO)
BBA, MBA
Member of the management team since 2021
Background add
Work experience
- SVP, Head of Customer Relationships and loyalty, SOK Corporation 2019–2021
- Vice President, Customer Experience, Alko Inc 2016–2018
- Director of Development, Elisa Corporation 2014–2016
- Head of Customer service process, Elisa Corporation 2008–2014
Anne-Mari Paapio, born 1979
Chief Supply Chain Officer
MSc in Industrial Engineering and Management
Member of the management team since 2025
Background add
Work experience
- Vice President, Purchasing & Category Management, Valio Aimo 2023–2025
- Project Leader, Boston Consulting Group 2020–2023
- Director, Operations & Strategy, Kesko Oyj / Kespro 2017–2020
- VP Commercial, Director Category Management, Suomen Lähikauppa Oy 2015–2017
- Supply Chain Manager, Bonnier Books Finland 2011–2013
- Several managerial positions, Nokia 2003–2011
Jesper Blomster, born 1986
CFO
M.Sc. (Econ.)
Member of the management team since 2024
Background add
Work experience
- SVP Finance, BA Fiskars, Fiskars Group 2023-2024
- Finance leadership positions at Fiskars Group, 2022-2023
- CFO, Peak Performance, 2020-2022
- Senior Manager, Planning and Controlling, Kemira Oyj, 2018-2020
- Finance positions at Amer Sports Oyj, 2010-2018
Tatu Kaleva, born 1979
Chief Commercial Officer (until May 2026)
Master of Business Administration
Member of the management team since 2023
Background add
Work experience
- Director Category Management, Verkkokauppa.com Oyj 04/2023–10/2023
- Purchasing Manager, Verkkokauppa.com Oyj 2014–2023
- Purchasing Manager, Lidl Suomi 2007–2014
Suvituuli Tuukkanen, born 1974
Chief Marketing, Communications and Sustainability Officer
M.Sc. (Econ.)
Member of the management team since 2022
Background add
Work experience
- SVP, corporate brand & sustainability, Veikkaus 2021–2022
- VP, brand, marketing and customer loyalty, Veikkaus 2017–2021
- Strategy director, hasan & partners 2016–2017
- Account director, Strategist, hasan & partners 2013–2016
- Marketing Architect, Toinen Helsinki 2011–2013
- Strategy director, partner TBWA\Helsinki 2011
- Account director, partner TBWA\Helsinki 2006–2011
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Satu Berlin, born 1980
Chief HR Officer
Doctor of Science (Econ.)
Member of the management team since 2024
Background add
Work experience
- Chief HR Director, HR MPY Group 2020-2024
- HR Consulting, Senior Manager, Accenture 2007-2020
- Researcher, University of Vaasa 2003-2007
